Featured Work

A Good Day to Die Hard
Opening Sequence
In our latest collaboration with director John Moore, Picture Mill was given the opportunity to contribute to the classic franchise with A Good Day to Die Hard. Using the visual language of redacted CIA documents and with a subtle nod to film design of the past, Picture Mill integrated the fragmented graphic titles into the high energy opening sequence of the film.
Hansel Gretel
Main Title
Picturemill collaborated with director Tommy Wirkola and producer Kevin Messick to create an elaborate sequence to tell the early adventures of Hansel & Gretel as they grow up to be Witch Hunters. The tale of the orphans was created in Stereo3D using a combination of hand drawn illustrations, practical fire effects and CG animation. Picturemill also created a Stereo3D sequence for the end crawl celebrating the weapons and wands of the story and the mayhem created in the wake of Hansel & Gretel, suggesting the future adventures of the twins.
1600 Penn
Show Open
Collaborating closely with the show's creators, Picture Mill used authentic photos of the cast to create a multidimensional opening sequence. The personal imagery showcases the history, relationships and quirks behind the new first family of 1600 Penn.
Main Title Montage
Smirnoff "Yours for the Making"
End Tag

Picture Mill was selected byJWT New York to create a unique and memorable tag for Smirnoff's new global campaign.

To create the unexpected effect of the logo coming from the aftermath of the party, Picture Mill created a full CG environment inspired by the location and details within the spots.

Abraham Lincoln Vampire Hunter
End Title Sequence

In our second collaboration with director Timur Bekmambetov, we were tasked to create a Main on End sequence that expressed the partnership of Abraham Lincoln's writing and his war with the vampires to free the Nation. Using a combination of live action, CG and 2D compositing, Picture Mill has brought to life the merging of ink and blood in a living form as it creates the modern day United States.

"During the closing credits, as names of contributors to the film fade in and out, blood trickles in thin streams across parchment ultimately revealing the outline of the United States, a simple, powerful visual metaphor of Gettysburg, the Civil War, and the turbulent times of Abraham Lincoln."
– Entertainment Weekly Jake Boritt and Gabor Boritt

Hotel Transylvania
End Title Sequence

Picture Mill collaborated with director Genndy Tartakovsky to create the clever and cartoony end title sequence celebrating the characters and voice actors of the movie. Working closely with the film's traditional animation team, Picture Mill worked out timing, framing, and created all of the stereoscopic effects for the hybrid digital and drawn sequence.

Can-Am "Tour of the Machine"
VFX sequence
Picture Mill joined with long-time collaborators Cramer-Krasselt Milwaukee to create a photoreal visual effect shot for the inner working of the new CamAm Outlander. Picture Mill match-moved a virtual camera through footage of the alloy rim, and then created a completely digital suspension, working engine, and eventually followed the combustion out of the exhaust. The 'tour' seamlessly connects two vastly different live action shots and underlines the key reasons a rider would pick a CanAm brand ATV.
Casa De Mi Padre
Title Sequence

Partnering again with Gary Sanchez productions, Picture Mill was asked to create a classic title sequence for Will Ferrell’s Spanish-language comedy. Working closely with director Matt Piedmont, Picture Mill designed and animated a bold sequence inspired by the titles for classic westerns of the 1960‘s.

Picture Mill also had the opportunity to film Christina Aguilera for the sequence, as she sang the theme song for the movie.

Intrepid Pictures
Identity

As their brand content changed, Intrepid Pictures asked Picture Mill to recreate a new visualization of the original Intrepid identity. Helping to move the company beyond its horror/thriller roots, Picture Mill took a live action approach to the project, replacing the graphic illustrated version of the original logo with a hyper-real scene.

Picture Mill was the complete production partner for the project, from concept to live action production through the vfx heavy post process. The last image of the animation was also adapted to become the final print mark for Intrepid.
Panic Room - cutdown
Title Sequence
Giant letters loom over the early morning streets of New York City. The environmental typography has been mimicked but never equaled in its effect of dread and looming disaster.
Produced in conjunction with Café FX. View the complete sequence in our Film Design | Titles section.
General Montage
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